In 1993 Nick Sher purchased the original stamp in Tokyoon during his early travels to Japan. On one of these many trips he was with Mizusawa san, a well known gentleman in the Japanese Meat Industry.

They passed a custom made stamp shop in the Tokyo railway station and Mizusawa san helped Nick choose the correct Kanji that would translate as Sher Wagyu: the closest Kanji for Sher translates as “to shoot”

The Sher Wagyu logo as it appears today was designed in 2006.

The Sher Black logo was created in 2007 when the Japanese Meat Industry brought in a recommendation that only beef produced in Japan could be called Wagyu.

Nick had discussions with our Japanese importer Hamaya Richards from Mitsui, to re-name the brand Sher Black (as Black has a premium connotation in Japan). And also to replace the Wa with Bimi = delicious.

This meant that the word Wagyu no longer appeared on product being exported into Japan. Sher Black logo is on all our lids, across all crossbred grades M8-9+, M6-7; M4-5. The lid does not mean the contents are all Black Label MS8-9+, there are no inserts in the product exported to Japan.